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Cafes and restaurants

Cafes and restaurants

The Monton Marketing Company has many years experience of marketing individual restaurants and cafés.  A starting point plan for a launch or re-launch can be found below. Much research and some marketing can be undertaken locally, or with additional support from the MMC. The image shows the 'before' picture of a recent client's cafe. Further details (of this plan, and MMC's services) are available on request

Starting point café marketing plan

3 likely elements in a café marketing plan.

  1. Actual (re-)opening (pre-open and / or on the day)
  2. Ongoing Marketing
  3. Miscellaneous

1 Actual Opening

Target:

Agree goals (awareness, contact building, PR, networking, etc)

Research and agree target markets

Proposition:

Decide on food and marketing materials

Marketing:

Target appropriate guest list

On the opening day

Target

Customers (hopefully) from passing trade

 Proposition

As agreed

Marketing:

Awareness

Emarketing

PR

Leaflets

etc

2 Ongoing Marketing

Networking

Networking groups

Friends /members of family / business contacts - leaflets

OAP networking.

Schools 

Leaflet drop

A) Children/Family market

Ask at the Leisure centre

  • Identify additional local customer footfall sources
  • etc

B) Local Housing

  • Distribute leaflets around areas identified as appropriate to target market (general family housing).

C) Via local garage / car wash (coming from the M6) Get them to give out leaflets.

D) (Mostly) OAP buildings/care homes

  • Distribute through letterboxes?

On-site adverts/leaflets

Advertise breakfast delivery service

Advertise lunch delivery service

Advertise these, and hot dish of the day on the website

Repeat business:

  • loyalty card
  • etc

3 Miscellaneous

Brand:

Research and identify brand

Logo:

Design logo to compliment brand

Decoration:

Use ideas from brand and logo.

Etc

General

  • Comments on request


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